Blogging & Content Marketing
Blogging and content marketing focus on creating and distributing consistent, valuable, relevant content to attract and retain new and existing customers.
Regularly updating your website with interesting, keyword-rich blogs and content will help your website rank higher in search engine results, which in turn will help your business gain more exposure and brand awareness.
Benefits of BlogS for Small Businesses
Regularly posting to your blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources. Here are some of the benefits of blogging for your small business:
- Shows Google that your site is still relevant and actively updated.
- Increases search engine traffic.
- Shows the personal side of your business.
- Builds authority in your industry.
- Helps you rank for long-tail search queries.
What is Content Marketing?
Content Marketing includes product descriptions, articles, blog posts, email, social media posts, landing pages, infographics, and any other information created to help market your business.
Why is Content Marketing Important?
You've probably heard the phrase "content is king". We couldn't agree more. Beyond giving your business a voice and communicating your brand's message, great content is evaluated by search engines to help your website rank higher for relevant searches.
Creating compelling content also gives your audience something to talk about. When your audience is talking about your business, they're informing others about it and building brand awareness and referrals.